An integrated look at management, finance, accounting, operations, analytics, and marketing.
This immersive program is designed to enhance your ability to understand and apply business concepts and skills. As you develop a broader perspective on how a business or organization works, you’ll gain fundamental insight into how you, your employees, and the decisions you make as a manager impact the performance and profitability of the enterprise. We accomplish this with integrated topics and an engaging capstone simulation. You will create a professional development plan and follow up on that plan with a virtual 90-day check-in.
In-Residence Certificate in Business Essentials
Format: In-residence business certificate taught on the Bloomington, Indiana, campus. Attend the full week of daylong courses at one time and receive your certificate, or take courses 1 to 4 individually.
Time Commitment: Typically 8:30 a.m. to 5 p.m. on Monday through Friday. A brief virtual kickoff and pre-work session usually occur before this week begins.
Flexible Pricing: All of the courses taken in one week cost $3,995. Taken separately, each daylong course costs $925. Those registering for the entire certificate save $630.
10% off – Organizations registering 3 to 5 people for the same program
20% off – Organizations registering 6+ people for the same program
20% off – Nonprofit organizations
20% off – IU alumni
30% off – IU Alumni Association members
Discounts are also available for IU Staff. Contact us for these codes.
Fall: August 17–21, 2020
People who earn this business certificate will:
- Understand the functional areas of a business: management, accounting, finance, marketing, operations, and analytics.
- Map/model those areas and see how they fit together or identify gaps.
- Create, critique, revise, and implement a personal development plan.
- Work closely with Kelley faculty and like-minded participants to create accountability for implementing the learnings. This includes a follow-up session 90 days after the last class.
Integrated Business Curriculum
This curriculum is interactive and engaging, involving both group and individual work. Participants will work directly with a large number of Kelley faculty to understand and master the key elements of their discipline and how to develop or advance business acumen in these areas. The certificate program begins with a virtual launch led by the faculty lead, and ends with a check-in with faculty 90 days after the program’s conclusion to ensure that the value from the program is being realized by participants.
The curriculum is divided into five daylong courses. The final course integrates all the skills learned that week and can only be taken by students who have taken courses 1 through 4.
Module 1: Business Acumen
Get an overview of the essential functional areas of business and begin work on your personal development plan.
Module 2: Strategy
What makes some firms more successful than others? How do firms create competitive advantage? How can strategy contribute to the creation and capture of economic value? How are strategies managed? These are some of the questions that we will address in this module as we study how firms compete and the common elements that drive successful corporate and competitive level strategies.
Module 1: Accounting
In the accounting component of this course, we’ll provide non-accounting personnel with a core understanding of the accounting language and the skills necessary to 1) effectively communicate with business professionals regarding the financial activities of a business entity, and 2) derive meaningful information from an entity’s financial statements and disclosures.
Module 2: Finance
In this module, we’ll cover basic finance concepts including TVM (time value of money), the tradeoff between risk and return, financial valuation techniques, cash flows, capital allocation/budgeting, and the role that financial markets play in enabling business. Some knowledge of Microsoft Excel spreadsheet software is required.
Module 1: Operations Management
Businesses are built around processes, and processes must be able to adapt and change for a business to remain competitive. In this module, we’ll cover the basics of process analysis and process improvement.
Module 2: Business Analytics
In this module, you will learn the value of data. Specifically, you will learn to prepare and analyze data, converting raw data into meaningful information. You will learn to identify business problems and model potential solutions to provide the insights necessary to make informed and effective business decisions through hands-on experience with spreadsheet modeling in Microsoft Excel.
This course involves the development of a marketing plan. Topics include:
- Understanding customers
- Consumer decision-making processes
- Segmentation and targeting
- Brand and positioning strategy
This course is available to participants who have completed courses 1 through 4.
- Managing the Business: From Decision-Making to Execution. Participants will take on the mantle of business leader and make the decisions necessary to run a business in this integrated capstone simulation.
- Turning Business Acumen into Value: From Here to There. We will discuss how to turn business acumen into career success, including creating personalized professional development plans for the next 6, 12, and 24 months.