Affordable online programs designed for working professionals.

Marketing Level 1: Learn the fundamentals of marketing in this 3-hour, self-paced online module from the Kelley School of Business. You’ll learn the basics of marketing, how to plan marketing strategies, how to identify market segments and how to use the marketing mix to promote products and services.

Marketing Level 2: Covers more advanced topics of marketing fundamentals, developing marketing strategies, market segmentation and promotion. Gain insights form leading faculty at the Kelley School in this online, self-paced course that takes students about 3 hours to complete.

These affordable courses are designed for busy working professionals and introduces the fundamentals of marketing to professionals of any level in any industry.

Online Courses in Marketing

Format: 100% online courses consist of 4 modules each. The entire course takes about 3 hours to complete.

Flexible Pricing: Each course is just $50.

Discounts for Kelley Alumni: Graduates of the Kelley School can receive these courses free of charge. To get your access code, please provide your information and graduation details here:

Kelley Alumni Access

On Demand Learning:

Courses are accessible 24/7. Register with IU Expand to make your payment and get started today.

Marketing Course Learning Outcomes:

After completing one or both of these marketing courses you’ll be able to:

  • Understand the basics of marketing
  • Plan marketing strategies
  • Identify subgroups (segments) of the market
  • Promote products and services using the marketing mix

Related Programs from the Kelley School of Business Executive Education

Ready for an interactive experience with the faculty from the Kelley School? Join one of our online or in-residence certificate programs.

The online certificate courses are faculty-led via live virtual meetings and interactive sessions with classmates. Certificates are usually 12 or 14 weeks in length, specializing in the leadership and practical skills that today’s workforce needs. Here are some recommended programs:

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Questions about this program? Please complete the form or call us at 812-720-9138.

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