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Business Essentials: Online Certificate2020-06-30T12:14:49-04:00

Project Description

An integrated look at management, finance, accounting, operations, analytics, and marketing.

This online business certificate program is designed to enhance your ability to understand and apply business concepts and skills. As you develop a broader perspective on how a business or organization works, you’ll gain fundamental insight into how you, your employees, and the decisions you make as a manager impact the performance and profitability of your enterprise. We accomplish this with integrated topics, the creation of a professional development plan, and a 90-day virtual follow-up and check-in.​

Online Certificate in Business Essentials

Format: Online business certificate comprising four courses. Each course begins the first full week of the month and runs for three consecutive weeks. Attend all four courses to earn the certificate or register for individual courses.

Estimated Time Commitment: Three to four hours per week

Flexible Pricing: All four courses taken together cost $3,200. Taken separately, each three-week course costs $895. Those registering for the entire certificate save $380.

  • NEW –  50% discount for spring and summer certificate and individual online courses. Use code COVID19 at checkout.

    10% off – Organizations registering 3 to 5 people for the same program

    20% off – Organizations registering 6+ people for the same program

    20% off – Nonprofit organizations

    20% off – IU alumni

    30% off – IU Alumni Association members

    Discounts are also available for IU staff. Contact us for these codes.

Upcoming Dates:

Summer: May through August, 2020

Register Now for Summer

Fall: September through December, 2020

Register Now for Fall

Online Business Certificate: Key Takeaways

Is this online business certificate right for you?

This certificate program is for people who realize that advancing their careers will require a new approach, a new game plan. Business Essentials will help do that by exposing you to the essentials of management, finance, accounting, operations, analytics, and marketing. You will work with Kelley faculty in each of these areas, along with like-minded individuals in your cohort.

For those with limited formal business education, or those in their early to mid-career, this is a certificate program that will help “get you there.”

People who earn this online business certificate will:

  • Understand the functional areas of a business: management, accounting, finance, marketing, operations, and analytics.
  • Map/model those areas and see how they fit together or identify gaps.
  • Create, critique, revise, and implement a personal development plan.
  • Work closely with Kelley faculty and like-minded participants to create accountability for implementing the learnings. This includes a follow-up session 90 days after the last class.

Business Essentials Online Certificate: Key Takeaways

Is this online business certificate right for you?

This certificate program is for people who realize that advancing their careers will require a new approach, a new game plan. Business Essentials will help do that by exposing you to the essentials of management, finance, accounting, operations, analytics, and marketing. You will work with Kelley faculty in each of these areas, along with like-minded individuals in your cohort.

For those with limited formal business education, or those in their early to mid-career, this is a certificate program that will help “get you there.”

People who earn this online business certificate will:

  • Understand the functional areas of a business: management, accounting, finance, marketing, operations, and analytics.
  • Map/model those areas and see how they fit together or identify gaps.
  • Create, critique, revise, and implement a personal development plan.
  • Work closely with Kelley faculty and like-minded participants to create accountability for implementing the learnings. This includes a follow-up session 90 days after the last class.

Integrated Business Curriculum

The Kelley School of Business is nationally recognized for its innovative online programs. This 12-week program is delivered by full-time faculty members from the No. 1–ranked Kelley Online MBA Program (U.S. News & World Report, 2020).

This certificate will require three to four hours of work per week, half of which will consist of a live synchronous session. The program is designed to have maximum career impact and does not end with the last day of class. The class convenes online 90 days after the last session to review the results of your hard work and celebrate the outcomes of this transformative business immersion.

The curriculum is divided into four three-week courses. Each course begins the first full week of the month and runs for three consecutive weeks. Register for all four courses at once to earn your certificate or take individual courses as your schedule allows.

Business Acumen. Get an overview of the essential functional areas of business and begin work on your personal development plan.

Business Strategy. What makes some firms more successful than others? How do firms create competitive advantage? How can strategy contribute to the creation and capture of economic value? How are strategies managed? These are some of the questions that we will address in this module as we study how firms compete and the common elements that drive successful corporate and competitive-level strategies.

Accounting. We provide non-accounting personnel with a core understanding of the accounting language. You will gain the skills necessary to effectively communicate with business professionals regarding the financial activities of a business entity, and to derive meaningful information from an entity’s financial statements and disclosures.

Finance. We cover basic finance concepts including TVM (time value of money), the trade-off between risk and return, financial valuation techniques, cash flows, capital allocation/budgeting, and the role that financial markets play in enabling business. Some knowledge of Microsoft Excel spreadsheet software is required. 

This course involves the development of a marketing plan. Topics include:

  • understanding customers
  • consumer decision-making processes
  • segmentation and targeting
  • brand and positioning strategy

Operations Management. Businesses are built around processes, and processes must be able to adapt and change for a business to remain competitive. We’ll cover the basics of process analysis and process improvement.

Business Analytics. You will learn the value of data. Specifically, you will learn to prepare and analyze data, converting raw data into meaningful information. Through hands-on experience with spreadsheet modeling in Microsoft Excel, you will learn to identify business problems and model potential solutions to provide the insights necessary to make informed and effective business decisions.

Have Questions?

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Meet the Instructors

Andrea Astill
Andrea Astill
Carl Briggs
Carl Briggs
Joe Fitter
Joe Fitter
Kari A Johnson
Kari A Johnson
Russ Clark
Russ Clark
Shannon Threlkeld
Shannon Threlkeld
Will Geoghegan
Will Geoghegan

Opportunity is waiting for you at Kelley.

Register Now for Summer
Register Now for Fall
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Contact Us

Questions about this certificate? Please complete the form or call us at 812-389-0933.

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