Fundamentals and advanced skills in data analytics
Analytics has become more important over the past few years as a source of competitive advantage for businesses as well as a tool for improved effectiveness and efficiency. Organizations around the world are looking at ways to leverage data to create value. This is being done using quantitative analysis and topics such operations research, statistical modeling, predictive analytics, text mining and associated IT tools.
This Kelley School of Business Executive Education Digital Badge Program will introduce students to a variety of analytics techniques and software tools. The online course begins with the basic of problem definition and data preparation, including strategies for missing values, outliers, and skewed distributions. Next, students will learn to identify appropriate analytical techniques based on data structure and problem definition. Techniques studied include linear regression, logistic regression, discriminant analysis, principle component analysis, cluster analysis and neural networks. These will be covered via a combination of video content and live, interactive class time with a variety of software including Excel and R.
Practical examples of data analytics skills students will learn in this online program include:
- Sam needs to figure out what issues impact his customers buying decisions and what is just noise.
- Elliot wants to be able to predict the likelihood of success for a new product based on market data she has collected.
- Emily has a large data set from a recent survey and needs to figure out if there is a way to group respondents to identify specific customer markets.
- Fred has identified 15 statistically significant predictors for employee turnover, but that is too many variables to chase.He needs to identify 3-4 factors to create a strategy for retention without ignoring any of these important variables.
Test drive a graduate certificate or degree
When you receive your digital badge, you’ll have the option to take an Assurance of Learning exam to earn 3 credit hours that can be applied to the Business Analytics Graduate Certificate, which is one of several 12 credit hour graduate certificate programs offered by the Executive Degree Programs (EDP). The certificate can be applied to the Executive Degree online MS or MBA program.