Marketing Strategy Certificate
Virtual Information Session
Wednesday, February 10, 2 p.m. ET
Get all your questions answered in a live, virtual event.
Join our Virtual Information Session with faculty lead Rockney Walters to learn more about the Marketing Strategy certificate program from the Kelley School of Business Executive Education.
This program is designed to help managers with marketing responsibilities and those who interface with marketing operations understand marketing strategy, value-based pricing, new product and service introduction, and how to effectively communicate their company’s story. Marketing is the oxygen of a company, and great customer-centric marketing produces profit, enabling your company to innovate and change as markets and competitors evolve.
You’ll have the opportunity to ask Rockney more about how the program works to help non-marketers achieve new levels of success across all industries.
What We’ll Cover
Meet Your Host
Rockney Walters
Lead Instructor – Marketing Strategy
Rockney is a professor of marketing, receiving his PhD from Purdue University in marketing and econometrics before joining Kelley. Rockney has received over 30 teaching awards from university and student groups.
In 2016, 2017, 2018, and 2019, he won the Eli Lilly MBA Teaching Excellence Award given to the most outstanding MBA professor, the Walt Blaconniere Award for most inspirational MBA professor (2016, 2018, 2019), the Professor of the Year Award from first-year Kelley MBA students, and three MBA teaching awards from Sungkyunkwan University, Seoul, South Korea. Rockney also won the KD Teaching Excellence Award in May 2019.
Rockney has published in the top academic journals in marketing, including the Journal of Marketing Research and the Journal of Marketing, and has published in the Harvard Business Review.